SHOT LIST

RESEARCH ANALYSIS

From speaking to several people who fall exactly into my target audience I have learnt that simplicity is key when it comes to designing my magazine. I must make it eye catching by using bright colours yet minimalistic with short interesting articles. Art and design must play an important factor as this is something which interests the majority of people I interwieved. It must be a magazine with substance and style from which people will be able to gain inspiration as will as information. I need to create pages that engage the reader on both a design level and in a way they would want to read the articles featured

Discovering new music will play a key role in my magazine as this is something that the people I spoke to told me they would be most interested in. On the side of each large interview (more than one page) I will include information on the artists tour dates (if any) and will have a small paragraph with an image describing one of their albums or new releases, particularly if they are relatively unknown as this will support them in gaining fans. 

I have decided to conform to all the magazine conventions I wrote about previously. For example I am going to use a colour scheme because this will show continuity throughout the magazine. A headline, masthead and price/barcode are all necessary features of a magazine so will therefore also be included in my cover. I am going to use a mid length photograph with emphasis being on the face to engage with the audience. 

I need to consider my audience feedback when deciding my colour scheme to ensure it will be like by my target audience. I was told that minimalistic is most important and therefore will use a lot of black, white and grey. However this may be boring so I will also include brighter colours for fonts and graphics.

MAGAZINE NAME

The name I favoured was 'the face' however I researched and discovered that this is an existing British music, fashion and culture magazine established in 1980, the last issue was published in 2004. I liked this name and had several ideas regarding what future issues could be like to show continuity.

Names such as 'junk', 'loser', 'waste' and 'brat' are words related to the stereotypes certain people use affiliated with the people who fall under the indie rock category.  

As the name I chose is already a published magazine I'm choosing to name it F.O.E (figure of eight); this being a music term which describes a microphone which is sensitive at both the front and rear however rejects sound coming from the sides.          

 

 

This name connotes the idea that my magazine is the biggest opponent to existing music magazines. It also connotes a punk ideoligy that the audience of this magazines are the enemies of society and want to do things differently.

INTERVIEW

I spoke with Ellie Leverett, a 16 year old music technology student who is interested in music culture and discovering new bands, she plays piano and guitar and likes drama.

From speaking to her I learnt that having an online presence as well as a print magazine is extremely important if I wish to engage with a younger audience. I also learnt that I must make it individual .

 

 

                                     

FOCUS GROUP

Luke Vosper is a 17 year old boy interested in skateboarding and his band. He fits my target audience and therefore I spoke to him about what he would like to see featured in my magazine and he said:

 

“I don’t really enjoy the reading part of a magazine so I wouldn’t want long articles but some writing with cool graphics and pictures would really interest me, magazines work best when they look good”

This tells me that I need to focus primarily on the design aspect of my magazine more so than the writing, I should have short articles which engage the reader.

Another person I spoke to is Matt Stolworthy, a 24 year who spends most of his time travelling or writing songs for his band, about what makes him interested in buying a magazine and he said:

"I think the cover is always the main thing to draw me in, I'm not as interested in the contents, if there's a well-known musician shown or someone I haven't heard much about I'll buy it. I like finding new music to listen to so that is always important to me"

Again this shows me that the appearance of the magazine is most important and also that I should feature an up-and-coming band or artist

To find a female point of view, as I am trying to make a music magazine to be bought by more females, I spoke to my sister Lucca Joy. She is a 22 year old bar manager and event organiser who lives in Peckham, she is interested in fashion and graphic design. I asked her if she would be interested in buying a music magazine rather than finding information online:

"I often feel intimidated by music magazines as they are normally aimed at guys and aren't really female friendly. If you were able to make a unisex magazine I would definitely be interested in buying it, getting information online isn't the same as reading published fact, and I find interviews very interesting. Plus modern media is always filled with interesting pictures by new artists and that is just a bonus for me"

This shows me I need to make sure my writing and layout isn't aimed at one gender in particular as this could intimidate the audience and make them feel as though they don't want to read it.

TARGET AUDIENCE

My target audience is going to be males and females aged 16-25.

Existing music magazines are predominantly bought by males and therefore i would like to create one for both genders, this will also bring in more revenue as more people will b buying it. My age group is also different to other music magazines as they normally have a primary demographic aged between 18 and 30. I would like to create a magazine for a younger generation as they may not feel included when reading existing magazines because of the language or artists featured. 



Despite my magazine being for both genders the genre of music has more of a male following than a female one, therefore my magazine will still be bought by more males than females.

AUDIENCE PROFILE

My audience will live in major city's and will be interested in fashion as well as music, choosing to listen to artists who dress well in addition to creating music they enjoy. They will not limit themselves to a handful of popular bands but will be interested in finding new musicians as well as music from ones they are familiar with, it is important for my audience to know both modern and old music of the genre to know where it originated from and how it has developed over the years. They will be students with a low income and therefore the magazine will need to be cheaply manufactured in order to be cheaply sold, the male percentage of my audience will have hobbies such as skateboarding and ,along with the female percentage, will also be able to play instruments. They will also be interested in art and photography as these both play important roles in the music industry. They will enjoy going to gigs and concerts as well as festivals and art exhibitions. Fashion will be important to them, it will be individual yet will be similar to the way other people with similar interests dress. They will buy clothes from vintage or second hand shops as well as popular high street shops such as Urban Outfitters, American Apparel and Topshop. Their friends will be very important in their lives as these will be the people they spend the majority of their time with who will have the same interestes and values.